Plain answers to the questions brands ask about AI campaigns: cost, rights, briefs and how to keep a look consistent.
At Vyra Labs, an AI fashion campaign costs $240 to $300 per finished creative on a monthly plan, starting at $1,200 a month for 4 creatives. That price includes art direction, revision rounds and a commercial license. The total depends on how many creatives you need, how long the films run, how fast you need them and how many aspect ratios you publish.
An AI lookbook is the better choice when you release often, need many looks in several formats and want one consistent style without booking studio days. A studio shoot is better when you need exact fit on real bodies, real locations or press imagery. A practical split is to shoot hero pieces once and produce the rest of the collection as AI lookbooks.
Send an AI creative studio clear photos of each product from several angles, close-ups of details like embroidery or hardware, links to your website and social accounts, and two or three campaigns you admire. Add brand guidelines, logo files and fonts if you have them. A short written brief covering audience, channels and launch dates can save a whole revision round.
Yes, you can use AI-generated models in ads on Meta, TikTok and most other platforms, provided the ad follows their policies and local advertising law. Realistic synthetic people may need an AI label, and a synthetic model should never pose as a real customer giving a testimonial. Showing a real person's likeness, even altered, requires that person's written consent.
Visual DNA is the set of rules that makes a brand recognizable without its logo: palette, light, lenses and framing, casting, sets, styling, edit pace and type. Vyra Labs writes these rules on a one-page board before producing anything, then checks every film and image against it, so content made months apart still looks like it came from the same brand.
Bring your products and channels to a 20-minute call and we'll work through the question with your brand in view.