Can you use AI-generated models in ads?
Short answer
Yes, you can use AI-generated models in ads on Meta, TikTok and most other platforms, provided the ad follows their policies and local advertising law. Realistic synthetic people may need an AI label, and a synthetic model should never pose as a real customer giving a testimonial. Showing a real person's likeness, even altered, requires that person's written consent.
What the full article covers
- What counts as an AI-generated model
- Platform rules on Meta, TikTok and YouTube
- Disclosure and labeling: when it's required
- Testimonials, endorsements and synthetic presenters
- Real likenesses, consent and model releases
- A pre-launch checklist for AI model ads
Services mentioned
- UGC-style and AI spokesperson ads
Creator-style and talking-to-camera ads for Meta and TikTok, with synthetic presenters working from your script.
- AI fashion lookbooks and editorial
Lookbook films and editorial stills for couture, formalwear and ready-to-wear, with model and outfit swaps.