Concept shoots and art direction
Worlds, sets and casting built from scratch, plus the visual DNA that makes every later creative look like you.
What is an AI concept shoot?
An AI concept shoot is an art-directed series of images or films that tests a new look for a brand before money goes into production. Vyra Labs builds the set, casting, styling and light as a finished shoot, then records the rules behind it on a visual DNA board your team can reuse.
Who it's for
Brands launching, rebranding or entering a new season, creative teams pitching a direction internally, and agencies that need to show a client a finished idea instead of a moodboard.
- Formats
- 4:5
- 16:9
- 9:16
- 1:1
- Typical turnaround
- 7 to 10 business days
What you get
- A visual DNA board: palette, light, lenses, casting, sets, styling, pacing and type
- A concept shoot of 6 to 12 stills or a short mood film
- A second direction on request
- A written art direction guide your team or other studios can follow
How we make it
- A working session on your brand, audience and references
- Two or three directions sketched as rough frames
- One direction built out as a finished shoot
- Rules recorded on your visual DNA board
- Board and shoot handed over for reuse
Related work
Questions about this service
What's on a visual DNA board?
A visual DNA board records the rules that make your brand look like itself: color palette, light, lens and framing, casting, sets and props, styling, edit pace and type. It fits on one page and is specific enough to follow. Every creative we make for you is checked against it.
Can we use the concept shoot as a real campaign?
Yes. A concept shoot is delivered at full resolution with the same commercial rights as any other creative, so you can post it, print it or run it as an ad. Many brands treat it as a first campaign and a style test at the same time.
Can another studio or photographer use our visual DNA board?
Yes, the board is yours to share. It's written to be followed by anyone: your in-house team, a photographer on a live shoot or another agency. Brands often use it to brief a real-world shoot, so the photography and the AI content look like they came from the same campaign.
Send a brief. Get one creative back, free.
No card, no contract, no call needed. Tell us about your brand in a few fields and we'll send one creative back within 5 business days.