The work is the face.
Vyra Labs is a small AI creative studio. We keep ourselves out of the frame and put your brand in it.
Vyra Labs is an AI creative studio for fashion, beauty, jewelry, apparel and lifestyle brands. It makes campaign films, lookbooks, product visuals, concept shoots, UGC-style ads and social content on a monthly subscription. Every client starts with a visual DNA board, a one-page set of rules for how the brand looks, and every creative is checked against it.
Where it started
Vyra Labs began as a college project and became a studio once brands started asking for the work.
- Founded
- 2025
- Studio
- Remote, working with brands worldwide
- Services
- 6, from campaign films to social content
- Formats
- 9:16, 4:5, 1:1 and 16:9
- Plans
- From $1,200 a month
- @vyralabss
Why a lab
A lab is where you test an idea until it holds. We treat every brand that way: try a direction, look hard at the result, keep what works and write down why. The tools change every few months. The testing doesn't.
The method is visual DNA
Before we make anything, we study how your brand already looks: the colors it returns to, the light it trusts, the faces it casts, how fast it cuts. We write those rules on one page. Every creative is checked against that page, which is how a film made in month six still looks like month one.
AI is the easy part
Anyone can type a prompt. Far fewer people can tell you why a frame is wrong: the shadow doesn't match the light, the silk moves like plastic, the model's expression doesn't fit the brand. That judgment is the product. AI makes it faster and cheaper to act on.
Why you won't see us here
We're a studio, not a personality. You'll meet the people behind your work on every call and in every review. The site shows the work, because the work is what you're buying.
What we hold to
Taste before tools
We choose the look first and the software second. A new model doesn't change your visual DNA.
One look, held for months
Consistency is harder than a single great frame. We'd rather make ten creatives that belong together than one that goes viral and fits nothing.
Say what AI can't do yet
Tiny text, complex hardware and exact fit on a real body are still hard. We tell you before production, not after.
Consent for every real face
Synthetic models by default. Real people only with a signed release. No imitations of anyone who hasn't agreed.
Meet the studio on a call
Twenty minutes, your brand on the screen, and an honest read on whether we're the right fit.