What to send an AI creative studio before your first project
Short answer
Send an AI creative studio clear photos of each product from several angles, close-ups of details like embroidery or hardware, links to your website and social accounts, and two or three campaigns you admire. Add brand guidelines, logo files and fonts if you have them. A short written brief covering audience, channels and launch dates can save a whole revision round.
What the full article covers
- Product photos: angles, light and close-ups
- Brand references: guidelines, logos, fonts and past campaigns
- The brief: audience, channels, launch dates and must-avoids
- How to share files so nothing gets lost
- What you don't need to send
- A copy-and-paste brief template
Services mentioned
- AI product and ecommerce visuals
Packshots, lifestyle stills and short product films for apparel, footwear, jewelry and beauty.
- AI campaign films
Brand films and commercials with a cast, a set and a story, made without a shoot.