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A hand holds the red MELT lip treatment tube above a bed of strawberries.

MELT lip treatment

A campaign set for a cherry-red lip treatment: the tube half under water, held in a bed of strawberries, stacked beside glazed doughnuts. One product, four ways to put it in a feed.

Client
MELT
Year
2026
Formats
  • 4:5
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  • The MELT tube floats half submerged in pink water among strawberries.
  • The MELT tube stands beside a stack of strawberry-glazed doughnuts.
  • A close frame of the MELT logo on the red tube against cut strawberries.

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